I searched the entire internet for a neutral, ziptop, waterproof bag without any cheesy beach sayings stitched into it. This one is PERFECT. The internal pockets and zipper hid passports and cellphones, while the rest was roomy enough for towel, Kindle, bug spray and more. Easy to keep clean, and best of all, it can very easily pass as an everyday summer bag when the beach vacation is a distant memory.